Taylor Swift’s monumental Eras Tour has concluded its Australian leg with a resounding success in Sydney, marking the end of an era with a spectacular bang. The pop sensation, known for her chart-topping hits and record-breaking performances, not only enthralled audiences but also made a significant economic impact, both for herself and the New South Wales (NSW) economy.
Reports indicate that Swift, at the age of 34, raked in an astounding $25 million per show in Sydney, translating to a staggering $100 million in earnings from her four sold-out concerts at Accor Stadium. Beyond her personal earnings, Swift’s presence proved to be a boon for the NSW economy, injecting a monumental $145 million as thousands of eager fans, both local and interstate, converged on the city for what was undoubtedly the must-see event of the year.
Michael Johnson, the chief executive of Accommodation Australia, emphasized the undeniable “Swift effect” on the economic landscape of host cities. Drawing parallels with past calculations, Johnson highlighted Swift’s ability to inject between $150 million and $200 million into a state’s economy, mirroring the significant boost witnessed in Melbourne during previous tour stops.
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