Emma Clifton, a journalist at Australian Women’s Weekly, suggested that this shift towards a more domestic enterprise could be viewed as good news for the Royals. She said: “Considering how much anticipation there was for Meghan’s supposed ‘tell-all-novel’, her pivot into domestic goddess should surely mean there are a few sighs of relief around the palace…for now.”
Celebrity PR expert Waylon Tate spoke to Australian Women’s Weekly about Meghan’s unique approach to branding her new venture.
Tate said: “What I’ve seen so far, although she’s been pretty clandestine about it – everything surrounding this new brand, is that it’s Meghan and it’s Meghan alone. You can even see it on Instagram. It’s not Meghan and Harry – it’s by Meghan. This is the emancipation of Meghan. It’s her saying, ‘I’m a smart, savvy businesswoman. And here’s an introduction to my family on my terms’.”
